Browse Sony Corporation (CAGE Code 016Q9, 06KW8, 000Z0) NSN Parts Catalog

CAGE Codes:

Operating Segments: Consumer and professional electronics industry, financial services, music entertainment, video game consoles, video game publishing, film and television entertainment.

HQ: Minato, Tokyo Prefecture, Japan

Partner: Tektronix, Union Carbide Corp., Texas Instruments, World Wildlife Fund, IDEO, Streetfootballworld, and more.

About Sony Corporation

In 1946, Japanese entrepreneur Masaru Ibuka opened an electronic shop in a Tokyo department store alongside Akio Morita. This new company, Tōkyō Tsūshin Kōgyō was established on May 7, 1946. Tōkyō Tsūshin Kōgyō’s first major accomplishment was the development of Japan’s first tape recorder, called the Type-G. In 1958, the company renamed themselves Sony and established Sony Corporation of America only two years later due to a steadily growing market for micro electronics in America. Their success abroad came about due to their reputation for providing great production quality, garnering loyal customers across the globe through the 1960’s to 1980’s.

In 1971, Ibuka stepped down as president during the global recession, and many believed that the era of Sony would come to an end. Ibuka’s successor, Norio Ohga, successfully brought the company out of the recession when they entered a partnership with Philips to develop the compact disc, as well as when they entered the video game market in the 1990’s. Continuing this expansion, Sony explored various media industries and consumer electronics, especially as the movie industry became increasingly expansive. When Kazuo Hirai took presidency, Sony’s electronic focuses were honed to imaging, gaming, and mobile technology, cutting off much of their losses from the television business at the time. In the present, Sony continues to develop their television, film, and gaming sectors with new products and services.

Products, Services, and Platforms

• Consumer Electronics:

  Sony manufactures and produces many consumer electronics such as cameras, headphones, television sets, smartphones, video game consoles, and more.

• Media:

  Sony produces and publishes various major motion pictures and television shows across the world.

• Financial Services:

  Sony provides life insurance, banking, and more through their financial services business Sony Financial Holdings. Sony has also branched out into the mobile payment market as well.

• Professional Services:

   Sony provides multiple professional services including those such as broadcast and production, creating corporate productivity and collaboration, education technologies for teaching and learning, as well as technologies for healthcare.

Subsidiaries/Partners

Sony’s partners include, but are not limited to, Tektronix, Union Carbide Corp., Texas Instruments, World Wildlife Fund, IDEO, Streetfootballworld, and more. Major subsidiaries of Sony Corporation include Sony Interactive Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment Inc., Sony Corporation of America, and Sony Energy Devices Corporation, and many more.

Competitors

Sony Corporation’s competitors include those such as Samsung, LG, Panasonic, Philips, Dell, Apple, Universal Studios, and Warner Bros.